A VIP ticket is a standard ticket tier with a higher price and a limited quantity. It works the same way as any other tier, the name, price, and description are what set it apart on your event page.
Create a VIP tier- Open the ticket creation form, either on theTickets & AddOnsstep when creating your event, or fromMy Events → Live Events → Manage Ticketson an existing event.
- In theTicket Namefield, enter a name such as "VIP" or "VIP Access".
- SetAvailable Ticketsto a small number to keep VIP exclusive, for example, 10 to 20% of your total capacity.
- Set theMaximum number of tickets for each customerif needed.
- Write a clearDescriptionstating exactly what the VIP ticket includes, for example, reserved front-row seating, early entry, or a welcome drink. Buyers need to know what they are paying for.
- Set a higherTicket Pricethan your standard admission tier.
- ClickSubmit.
The description field is the only place on the ticket listing where you can explain what VIP means at your event. A vague description reduces conversions. Be concrete: "Reserved seating in row A, separate entry lane, complimentary drink on arrival" will always outperform "VIP experience".
VIP and reserved seatingIf your VIP tier includes specific seats, you can link it to a seating zone. SeeHow to assign ticket prices to seating zonesandHow to enable reserved seating.
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