Giving a promoter their own coupon code is an effective way to track which promoter is driving sales, offer their audience a discount, and reward them with something to share. This article covers how to set up a code specifically for a promoter's use.
Create a unique code for a specific promoter- Go toMy Events → Live Eventsand open your event.
- ClickCouponsfrom the action menu.
- Fill in theCoupon Informationform:
- Coupon Amount, the discount to offer, for example 10 off the ticket price.
- How Many (quantity), how many times this code can be used. For a promoter with a large following, set this to the expected number of redemptions.
- Coupon Type, selectGeneralfor a single code the promoter shares publicly, orUniqueto generate a batch of individual single-use codes the promoter can distribute one per person.
- Validity until, set an expiry date matching your ticket sale window.
- ClickSubmit.
Your code will appear in the coupon list. Share it directly with the promoter.
Using codes to track promoter performanceBy giving each promoter a distinct code, you can see how many times each code has been used inMy Events → Live Events → Coupons → Manage Coupons. This shows you which promoters are driving the most sales.
Combining codes with affiliate linksFor maximum tracking, give each promoter both a unique coupon code (for the discount) and their ShowRave referral link (for commission tracking). Buyers who use both get a discount, and the promoter earns commission on the sale. SeeHow to create an affiliate link for your event.
Related articles: