ShowRave Journal

Ideas for better events, bookings, and live experiences

Practical notes for organizers, attendees, creators, and teams building memorable moments.

Local market: United States

Browse event guides and organizer advice for United States. Operational account and checkout flows continue securely on showrave.com.

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Traditional Ticketing Fees vs Modern Event Sales Costs in 2026

Not all ticketing fee models work the same way. A clear explanation of the different structures, organizer-deducted, buyer-added, subscription, and payout-deduction, and what each means for your revenue and your buyer's checkout experience.

Platform Comparisons 8 mins read
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Latest guides and updates.

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How to Use an Affiliate Program to Sell More Tickets

How to set up and run an affiliate program for ticket sales: why it outperforms most advertising, how to structure commissions, who to recruit, and how to track performance.

Event Marketing 9 mins read
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How to Use Coupon Codes and Affiliate Links Together for Maximum Reach

Coupon codes and affiliate links each work alone. Together, they create a measurable, incentivised promotion channel with two-factor attribution that outperforms either tool used in isolation.

Event Marketing 8 mins read
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How to Use Discount Codes to Boost Event Ticket Sales

Discount codes are one of the most underused tools in event promotion. How to use them strategically: audience exclusives, partner codes, scarcity signals, and when a code converts better than a price cut.

Event Marketing 9 mins read
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How to Use Email Marketing to Fill Event Seats Before the Deadline

Direct email is consistently the highest-converting channel in an event marketing campaign. The sequence, timing, and segmentation that turn a mailing list into reliable early sales.

Event Marketing 9 mins read
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How to Use Event Categories to Get Found on ShowRave

ShowRave's 20 event categories feed directly into the explore page and search indexing. Choosing the right one is the single lowest-effort, highest-return configuration decision available to any event organizer.

Tools & Features 7 mins read
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How to Use ShowRave Alongside Your Existing Website

You do not need to replace your website to sell tickets through ShowRave. How the link-based flow, the embeddable widget, and affiliate tracking work together to connect your existing site to your ticket sales.

Tools & Features 8 mins read
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How to Use Your Show Data to Plan the Next One Better

The data from a completed show is a direct planning brief for the next one. How to read sales velocity, channel attribution, no-show patterns, and AddOn rates to make specific decisions rather than educated guesses.

Tools & Features 9 mins read
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How to Sell Tickets for Midsommar, Lucia, and Swedish Seasonal Celebrations

Midsommar, Lucia, Crab Season parties, Valborg, and Sweden's seasonal celebrations attract devoted audiences who plan attendance months in advance. How to configure ticketing that serves Swedish cultural traditions and their international appeal.

Event Types 9 mins read
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Independent Event Ticketing Beyond Legacy Box Office Systems

Legacy box office infrastructure was built for large venues with permanent teams. What independent event organizers actually need, and how modern organizer-first ticketing delivers it without the overhead.

Platform Comparisons 9 mins read
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